This session offers vendors and service providers a candid look into how HTM professionals evaluate purchases, partnerships, and service models. Attendees will gain insight into how capital vs. operational budgets shape buying decisions, why HTM and OEMs often speak past each other on service strategy, and why vendor-specific tools may be a tough sell. Through real-world examples and practical guidance, participants will learn how to align their approach with HTM priorities and avoid common missteps that stall collaboration.